Irene Garnelo-Gomez

Programme Director for the BSc in Business and Management (Marketing) and a Fellow of the HEA, Henley Business School

Irene is a member of the John Madejski Centre for Reputation. Her research interests include sustainable behaviour, pro-social behaviour, CSR and social marketing. She is involved in several research projects in these areas, and her research has been published in top journals, including the European Journal of Marketing. From 2020 to 2022, she was part of a six-country consortium working on an EIT Food project focused on increasing consumers’ levels of trust in the food supply chain, where she led part of the qualitative work conducted for the project.

Irene has presented her work at well-known marketing, management, sociology and psychology conferences, and at more specific events such as those organised by SCORAI (focused on sustainable consumption) and ESMA/WSM (focused on social marketing). She also co-chaired the 10th International Corporate Identity/Associations Research Group Conference (CIARG) and co-chaired the ‘Sustainability and Social Innovation’ stream at the International Social Innovation Research Conference (ISIRC) in 2020, 2021 and 2022.

Irene is the module convenor and lecturer for 'New Directions in Business and Corporate Social Responsibility' (UG) and ‘Marketing for a better, sustainable world’ (PG). She is also part of the teaching team for the Reputation and Responsibility module (MBA), delivering workshops and facilitating study trips nationally and internationally. Irene also supervises PhD students and UG and MSc dissertations.