Lisa Methven
Professor of Food and Nutritional Sciences in the School of Chemistry Food & Pharmacy, University of Reading
Biography
Professor Lisa Methven is a Professor in Food and Sensory Science within the Department of Food and Nutritional Sciences. She currently leads the SureChoc project: a partnership between Israeli food-tech company, DouxMatok, Swiss flavour and fragrance company, Givaudan, Israeli food and beverage manufacturer, Strauss, and the University of Reading’s Sensory Science Centre. The project is funded by the European Institute of Innovation and Technology (EIT Food).
Sensory evaluation is an essential tool for optimising consumer acceptance of food products, and is vital in gaining an understanding of how we perceive flavour, taste and texture. Launched in collaboration with the independent market research group MMR Research Worldwide Ltd, our Sensory Science Centre provides high-quality evaluation data for MMR's food, drink and healthcare clients, as well as the University's research and teaching programmes. Undergraduate students have the opportunity to use the Centre's tasting booths to learn how to conduct tests and evaluate consumer feedback.